Overview
Created a Laravel-powered campaign portal to manage ad creatives, lead pipelines, and response workflows across multiple channels. Structured backend services around campaign stages, lead scoring, and assignment rules.
Case Study
Elevate brand's visibility and impact
Digital Marketing Agency
Iqra Tanveer - Laravel Backend Engineer
Campaign and Analytics Team
Lead Management APIs,
Campaign Workflow Automation,
Performance Reporting
2023 - 2024
Created a Laravel-powered campaign portal to manage ad creatives, lead pipelines, and response workflows across multiple channels. Structured backend services around campaign stages, lead scoring, and assignment rules.
Built reporting endpoints with filtering, export options, and scheduled summaries for stakeholders. This helped teams quickly measure campaign ROI and optimize spending decisions.