Overview
Created a Laravel-powered campaign portal to manage ad creatives, lead pipelines, and response workflows across multiple channels. Structured backend services around campaign stages, lead scoring, and assignment rules.
Iqra Tanveer
Case Study
Advertising and Campaign Portal
Elevate brand's visibility and impact
Campaign Panel
Lead APIs
Analytics Dashboard
Client
Digital Marketing Agency
Team
Iqra Tanveer - Laravel Backend Engineer
Campaign and Analytics Team
Services
Lead Management APIs,
Campaign Workflow Automation,
Performance Reporting
Date
2023 - 2024
Platforms
Campaign Panel
Lead APIs
Analytics Dashboard
Webhook Integrations
Backend Highlights
- Lead Management APIs
- Campaign Workflow Automation
- Performance Reporting
Outcome
Built reporting endpoints with filtering, export options, and scheduled summaries for stakeholders. This helped teams quickly measure campaign ROI and optimize spending decisions.